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ALICE,, has created the first complete communication, cost savings and revenue generation operations platform for hotels, which enhances the guest experience and connects all points within the hotel to simplify guest service - and make it more cost-effective. 

ALICE SUITE, which brings together the ALICE Staff, ALICE Concierge and ALICE Guest products into a single platform, allows hotels to connect guests, staff and hotel operations teams quickly and easily, via an easy to use and integrate suite of Mobile, Web and SMS tools. ALICE is available as a stand-alone solution, and is also fully integratable with PMS, POS, and all other third party management systems.


ALICE was founded in 2014, and received a $9.5million Series A investment led by Expedia, in 2015. It is gaining rapid traction in its mission to help hotel operators and owners leverage innovative technology to create happier guests, and more efficient and effective operations teams. Its products are in place at dozens of branded and boutique hotels across the country, including The Setai, One&Only Ocean Club, the Amsterdam Hospitality Group, and Viceroy Hotels and Resorts. ALICE’s innovative product, service and sales teams work out of its headquarters office in mid-town Manhattan.


ALICE is a hotel operations system for all workflow and communication. ALICE enables hotels by providing a single platform to connect concierge, front desk, maintenance and housekeeping, while also giving guests an entirely new way to engage with their hotel through a mobile application and SMS.


ALICE Shares Everything They Learned About GDPR Compliance

March 14, 2018

Anna Geraty is ALICE’s New England Ambassador

March 12, 2018

San Francisco’s Hotel Zelos, Part of the Viceroy Hotel Group, Selects ALICE to Increase Operational Efficiency and Enhance the Guest Experience

March 6, 2018

When WhatsApp Messages and Emails Became Insufficient to Keep A Growing Concierge Services Team Organized, Concierge Software Came to the Rescue

February 27, 2018

ALICE Named Forbes Travel Guide’s Official Staff Operations Technology Provider for 2018

February 21, 2018

ALICE Voted a Top Staff Task Management & Collaboration Platform in the 2018 HotelTechAwards

February 19, 2018

ALICE Named a “2018 Best Place to Work in Hotel Tech”

February 13, 2018

ALICE Voted Best Concierge Software in the 2018 HotelTechAwards

February 11, 2018

Grupo Posadas Partners with ALICE to Standardize Operations Across Their Portfolio of 147 Properties

February 5, 2018

How Hotels Can Increase Revenue Without Putting More Heads in Beds

February 4, 2018

Concierge Connoisseur Karen Clancy Joins ALICE in Building a World-Class Concierge Technology Sales Team

January 24, 2018

5 Ways Platforms Can Transform Your Hotel Operations

January 17, 2018

How a Small Guest Services Team Delivers Five-Star Service

January 10, 2018

Implementations Director Rafael Lozada Joins ALICE to Help Lead Next Stage of Company Growth

December 20, 2017

How A Single Hotel Technology Provides This Luxury Wine Country Resort With a “Window Into Every Spectrum of the Guest Experience”

December 12, 2017