5 Travelling Trends to Consider for Your 2018 Marketing Campaign
October 17, 2017 11:12am
London UK/Spokane WA - October 17, 2017 - When it comes to marketing a hotel business you’re in for some tough competition. Being aware of the wider market trends can help you get ahead of the curve by understanding exactly what holidaymakers are looking for. We’ve identified the five areas you should be considering now for 2018.
1. Foodie tourism
Perhaps inspired by mouth-watering snaps on Instagram, foodie tourism is on the rise. It’s a simple aspect to demonstrate within your marketing efforts. If you offer great food within your hotel, you could draw in more customers by shouting about it. If food is an area that you struggle with as an establishment, why not try partnering with some of your local restaurants, takeaways, and street food vendors to give travellers what they want.
2. Local travel
More people are realising they don’t have to travel long haul to have unique and inspiring experiences. It gives you an opportunity to entice travellers that live only a few hours away and are often considering shorter breaks. The trick here is to really enhance what your immediate local area has to offer. It could be beautiful walking trails to attract travellers from a nearby city or a little-known history gem that people will want to see for themselves.
3. Solo travellers
A few years ago, you might not have seen many solo travellers but the eagerness to try new things and seize the moment means you can expect more lone travellers showing up at your hotel in 2018. For these travellers, safety is often a concern so show off the steps you take to ensure the best possible level of protection for your guests. Having a community area where solo guests can mingle and strike up new friendships is a bonus too.
4. Taking control
Gone are the days when you have to head to a travel agent to book a holiday. Today’s travellers are keen to take full control to create the holiday of their dreams. What does this mean you should be emphasising in your marketing campaign? How simple you make the whole process. Consider your online booking system and how easy it is for customers to navigate. If you can go the extra mile to offer personalised services you’ll be one step ahead too.
5. Mixing business and pleasure
While some business people have always mixed business and pleasure, it’s set to become an even bigger trend. Employees that are travelling for work still want to experience the local culture and see some of the sights that make the destination stand out. To attract these customers, you’ll need to demonstrate that your hotel not only has the business essentials, such as good internet connection and workspace, but is well placed for spending an hour or two exploring the area in the evening.
Since its launch thirteen years ago, Magnuson Worldwide has become America’s fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six countries and three continents. Magnuson Worldwide's newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels is the world’s largest hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel chain.
A Hotel Marketer's Guide to CRM
For Successful Marketing, Content Is King
From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey
Tambourine Shares - It's Valentine's Day: What Are Hotel Marketers Loving?
The Best Western River North Hotel Sees 300% Increase in Revenue with New Progressive Web App
PR and Visibility for Your Start Up: Making the Right Moves
10 Most Influential Hospitality Trends and Insights to Start 2018
TripAdvisor and Google Going Opposite Directions?
Art as A Marketing Strategy for Hotels – Infographic
The Importance of Data Transparency in Hotel Marketing
10 Secrets for Stellar Email Opens & Click-Throughs
5 Ways AI Is Transforming Hotel Marketing
5 Things Hotel Marketers Are Thankful for This Thanksgiving According to Tambourine
[Infographic] Classic Resorts Nets a New Channel of Travelers by Launching Advocacy with Flip.to
Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
How Much Should I Spend on Paid Search for My Hotel?
Your Wine List Is Too Long
Hotels Should Already be Planning Their 2018 Summer Marketing Campaign, According to Industry Experts
Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs
How to Manage Your Hotel's Online Reputation
Please login or register to post a comment.