Total $0.00


With the completion of the latest fully subscribed funding of $3.4M USD, Local Measure is well positioned to leverage its unique geo-location technology to grow hotel and tourism sector revenues exponentially, expand globally through new offices in the U.S., Dubai

Sydney and Los Angeles  - January 23, 2017 –Tourism brands continue to wrestle with the challenge of guest loyalty and repeat visits amidst third party disruption and increasingly fragmented customer relationships. Sydney-based Local Measure has raised $3.4 M USD funding to continue to assist hotels and tourism businesses address this challenge, build loyalty and secure positive reviews while guests are still on their property.

The Company’s geo-location social intelligence product arms front line staff with unique real-time information to help them surprise and delight guests, detect and help resolve guest problems and negative reviews before they impact a property’s reputation or performance, as well as providing data back to the brand to build loyalty among customers across the brand, and at multiple properties, in real time.

Local Measure is in place in hotels, theme parks and tourism businesses in more than 380 cities worldwide, and expects to grow to more than 1,000 hotels in the U.S. alone this year. Current clients include AccorHotels, Hardrock, Virgin Hotels and Club Med.  Local Measure has realized more than 150% year on year growth in revenues from the hotel sector.  The Company recently won the prestigious Emerging Innovator Award at the 2016 Phocuswright travel technology conference in Los Angeles.

“Customer loyalty is seen as a ‘holy grail’ for hotels and tourism brands, yet to date the industry has generally been unable to capture the data and preferences, in real-time, that customers share during their journey, missing an incredible opportunity to drive loyalty,” said Jonathan Barouch, founder and CEO. “Our technology leverages the growth of social media to provide a new and powerful tool for hoteliers and tourism asset managers, who finally have a way to use social intelligence to positively impact guest experiences. Local Measure’s location-based technology is tailor-made for hotels and tourism brands, providing end-to-end product features to promote gathering accurate, real-time intelligence. It is fully automated, easy to integrate, and low cost – helping hotels connect and engage with guests and deliver a fully personalized guest experience at scale.”

“We are pleased to announce the completion of this capital raise and look forward to another year of substantial growth for Local Measure.”  Participants in the $3.4M round included private investors, funds and private equity firms in the Asia/Pacific region. Local Measure has raised $11.25M USD to date.

The Company’s Board of Advisors includes executives from SAP, Google and Salesforce.  Alan Moss, a Local Measure Advisory Board member who is VP Sales & Operations, Google, said, “I’m delighted to be associated with Local Measure, whose social media intelligence platform is already the foundation of a fast growing, sustainable business. With tremendous growth potential in the U.S. and among hotel brands worldwide, the company will scale even more quickly in 2017, and I look forward to continued good news in the weeks ahead.”

Local Measure will be opening a sales and account management office in Dubai in January followed by an office on Los Angeles later this quarter adding to existing local offices in Sydney, Singapore, London and Miami.

For more on the results the Company has generated for many of the world’s leading hotel brands, visit

About Local Measure

Headquartered in Australia with offices in Europe, Asia and The United States, Local Measure is the leading customer intelligence platform in the tourism and hospitality sectors. Local Measure’s clients include many of the world’s largest tourism, leisure, hospitality and mall brands. The company merges local content, social media and mobile technology, to provide customers with live access to operationalize customer data, rich content and analytics at a local level. For more information about Local Measure, visit our website and follow us on Instagram and Facebook.

Contact: Michael Frenkel, MFC PR / (201) 317-7035

Related News

The BYOD Revolution and What it Means for Your Hotel's Bottom Line

A Story of How Handwritten Notes Increase Service

Del Lago Resort & Casino is Engaging Guests With Intelity

Hotels Are Bringing Enhanced Style to Increase Their Guest Experience

Angie Hospitality Introduces New and Enhanced Features in Next Generation Voice-Enabled Guest Room Assistant

Bridge as a Niche Opportunity for Hotels

Sabre Teams up With Cendyn to Enhance the SynXis Platform With Advanced CRM Capabilities

When WhatsApp Messages and Emails Became Insufficient to Keep A Growing Concierge Services Team Organized, Concierge Software Came to the Rescue

Going Local - How to Attract Locals to Your Hotel's Restaurant & Why It's Key in Today's Hospitality Landscape

The 9 Biggest Mistakes Hotels Make When Choosing a PMS and How You Can Avoid Them

The Value of Social Media in the Hospitality Industry

What Is Social Proof, and How Can You Use It on Your Hotel Website?

There's Hidden Money in Your Operation - and It Is Affecting Your Guest's Satisfaction Too! Joins OPMA, Together Sparking New Conversations in Travel Marketing

Six Ways to Design a Winning Guest Experience

The Staff Of Nizuc Resort Cancun Clearly Understands Where True Hospitality Starts - The Human Heart

Renovate to Innovate

Why Your Guests Return, and Why They Don't: Your Employees

A Top Priority in 2018: 7 Steps to Achieve Hotel Website Accessibility and ADA Compliance

Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018

All News »

Please login or register to post a comment.